Portfolio
Social media & content creator for brands — strategy, content and digital storytelling
Brands I’ve worked with
About the work
I build the digital voice of luxury brands — strategy, content and community, from the first guideline to the last report.
Contents
02 / 05
Seasonal campaigns, art direction and short-form video
Spill
Love
passion
intemporelle
A Mother’s
Legacy
L’Héritage
de la Beauté
Father’s
Memories
emotion
inoubliable
03 / 05
Design & storytelling for newsletters that read like editorials.
04 / 05
AI imagery and web experiences
midjourney
lalique terramineral jewellery collection
spatial
lalique metaverse experience in 2023
05 / 05
Talent scout, negotiations, contracts, content creation, follow up and reporting.
talent scout, negotiations, contracts, content creation, follow up and reporting.
About my work
Every brand has a way of speaking. I find it, refine it, and keep it consistent wherever it appears.
Specialist in digital campaign strategy and execution for the luxury, fashion, food, sports, and interior design sectors. Expert in creating strong digital identities through storytelling, branding, and the production of engaging content adapted to the LATAM and European markets.
Experienced in community management, influencer collaborations, email marketing, and performance monitoring, including SEO/SEM, social listening, and analytics.
Tools
Contact
01 / 05
social media
strategy &
management
Global guidelines, daily management and community growth
lalique:the social media blueprint
See it live — @lalique on Instagram ↗
establish Lalique’s global guidelines for visual identity and tone of voice to uphold consistency across all campaigns and platforms.
oversee the daily management and execution, making sure every post maintained these standards to drive brand growth.
lalique:the tiktok launch
See it live — @lalique on TikTok ↗
building a luxury heritage brand on tiktok
0 to 100k
followers in 18 months
fabric frontline:the rebranding
social media strategy, planning and copywriting for the new rebranding
parfums grès:community growth
social media strategy, planning, copywriting and paid media strategy for follower growth
lalique hospitality & villa florhof:a unified identity
See it live — Lalique Hospitality ↗
development of a social media strategy and guidelines that align quality across all properties of the Lalique Hospitality line.
build and execute the organic growth roadmap for Villa Florhof, starting from 0 until the opening of this new hotel.